Most of us can sing at least most of the words to most Christmas songs. We don’t even think about it — the lyrics just live there, somewhere between our frontal lobe and a peppermint latte. It’s muscle memory at this point.
That’s exactly what you want for your brand voice.
When people read your captions, your emails, your packaging — they should hear you. The rhythm, the sass, the warmth, the wink. They should know the words, the tone, the inside jokes. They should be able to hum your tagline in their sleep.
Because that’s what great brands do: they teach people the melody of their message until everyone can sing along.
Your Voice Is Your Vibe
Forget logos for a second — your language is what lingers.
The words you use (and the ones you refuse to) define how people feel about your brand.
Are you polished and poised? Bold and irreverent? Sweet tea with a twist of champagne?
Define it, own it, and never let anyone water it down.
Write Like You Talk (Just Edit Out the Um’s)
If your captions sound like a corporate memo, they’re probably skipping hearts instead of beating them.
The fix?
Talk to your audience like you’d talk to your favorite client over cocktails. Keep it natural, confident, and conversational. Sprinkle in humor or humanity wherever you can.
Remember: no one ever shared a post that sounded like a press release.
Build Your Brand Playlist
Every strong brand has a lexicon — signature phrases, taglines, and expressions that belong only to them.
Think of it like your brand’s soundtrack.
What words do you repeat intentionally?
What catchphrases make your people nod (or laugh out loud)?
Make a list. Name it. Guard it. Use it.
That’s your vocabulary vault.
How to Tune It
- Mantra: What’s the core belief your brand hums on repeat?
- Ethos: How do you make people feel when you speak?
- Lexicon: What are your signature words, phrases, or metaphors?
- Cadence: What’s your rhythm — quick and clever, or calm and confident?
These elements are the lyrics your brand will sing for years.
Final Toast
This holiday season, while you’re humming “All I Want for Christmas,” ask yourself:
What do you want people to hum when they think of you?
Because when your audience can finish your sentences, tag you in your own catchphrases, and use your words like they’re part of their own…
that’s not just good branding —
that’s brand harmony. 🎶
“Your brand voice isn’t just what you say. It’s the way your business walks into a room.”
